Product Strategist

Strategy & practice, leveraging CX/UX principles

I help leadership teams decide what to build — before they commit to roadmaps, platforms, or AI.
Work
About

Pattern Recognition Across Industries

My experience spans SaaS, enterprise B2B, and B2C environments. That breadth gives me the pattern recognition to help leadership teams navigate complexity, align priorities, and clarify direction before they build.
About
Learn about my 20 years of industry experience

Strategy in Practice

Designing Responsible AI Operating Models in a Regulated Enterprise
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PAX — Platform-Aligned Experience: Framing the problem before building the solution
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Revolutionizing SMB Banking: A "CFO-in-the-Pocket" Digital Experience.
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More Solutions
Much of my work happens upstream — shaping product and platform direction before delivery — and is therefore confidential. I’m always open to conversations about how experience-led strategy can reduce risk and clarify direction early.
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